Attention Phoenix shoppers: Target’s first “small-format” store in the city opens Wednesday on Camelback Road. 

The company’s new Uptown Camelback store replaces a former Sports Authority near 16th Street. The 50,000-square-foot site includes items such as apparel and accessories, fresh groceries, home products, a CVS Pharmacy and a Starbucks. 

Patrons can start shopping during Wednesday’s soft opening. Target will host a grand opening on July 23 and give reusable bags to the first 1,000 people. 

Company leaders and new employees celebrated the store with a ribbon cutting on Tuesday. Store Team Leader Bryan Turski said the uptown location is one of three its size in the United States. 

The Phoenix location is about a third of the size of an average Target, but it’s a few times larger than Target’s typical small stores, he said.

Target announced the Camelback store last year as part of its strategy to grow in “dense suburban and urban markets, as well as on college campuses,” according to the company. 

About 90 employees will work at the new Camelback store, a press release said.

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