Arizona State is expanding beer and wine sales at Sun Devil Stadium to include all concession areas other than those behind the student section in the south end zone.
The alcohol sales coincide with ASU no longer allowing re-entry to the stadium once a ticket is scanned. Fans previously could leave for tailgating during the game and still return.
The no re-entry policy is being implemented primarily for security reasons. It was announced earlier as part of season-ticket sales information, but the additional alcohol sales announcement could not be made until permits were obtained and agreements finalized with concessions partners.
ASU Vice President for Athletics Ray Anderson said Wednesday in a statement: “Coinciding with the reinvention of Sun Devil Stadium, and aligning with local and national sports and entertainment venues, we are continuing to enhance security measures for the safety of our fans, while also offering expanded concession options.
“These impending enhancements, compiled with the most unique stadium setting in college football, continues to transform Sun Devil Stadium into truly a one-of-a-kind fan atmosphere.”
ASU is completing reconstruction work on the east side of the now 55,000-seat stadium, the final major phase of a $307-million, multi-year renovation. There will be a large beer garden on the east side that will be open this season but not fully completed with air conditioning.
The first home game is Sept. 1 against UT-San Antonio.
Students who are 21 or older will be allowed to purchase alcohol at concession areas outside the Inferno student section but bring alcohol into that section. Monitors will be stationed through the stadium to police any issues related to alcohol sales including in the student section.