Todd Heap, a former NFL football player who also starred at Arizona State University, was behind the wheel of a truck that accidentally struck and killed his 3-year-old daughter at their home in Mesa on Friday, police have confirmed.

Former NFL football player Todd Heap and his wife, Ashley, are asking for the public to join them in turning their tragedy into a way to spread joy while honoring Heap’s daughter, Holly.

They have designated Wednesday, May 3, as “Hugs From Holly Day.”

A website created for the day explains that May 3 would have been Holly Heap’s 4th birthday.

She died April 14, after she was accidentally struck by a truck driven by Heap in the driveway of their northeast Mesa home, according to police.

Heap was a standout NFL tight end for the Baltimore Ravens and Arizona Cardinals before retiring in 2012. Prior to his NFL career, he played at Arizona State University and Mountain View High School in Mesa.

BOIVIN: Valley mourns with Todd Heap’s family

The Hugs from Holly website outlines several simple ways people can join the Heaps in honoring Holly on her birthday, centered around acts of kindness.

“Holly was known to give the best hugs, and her love for everyone and everything in life was contagious. Let’s spread this joy as we scatter sunshine in Holly’s honor on her birthday,” it says.

The site suggests wearing pink in the child’s honor and offers ideas on how to get involved:

“Make a plan to share hugs and spread love & joy through random acts of heartfelt kindness for those in your community. Smile more. Compliment somebody. Write a kind note. Share treats (or chicken nuggets). Do a free lemonade stand. Leave a bigger tip than usual. Pay for the person behind you in the drive-thru. Donate a book in Holly’s honor. Turn up the music and dance … the list is endless. Be creative!”

The site also encourages people to post pictures of their families spreading joy with the hashtag #hugsfromhollyday.” It urges people to spread the word about the day as well.

The site also includes a way to make a donation to the new Holly Heap Memorial Fund through the Baltimore Community Foundation.

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